Starter Plan

You get a free Let's Encrypt SSL that encrypts the communication between your website visitors and the server, marks your website secure by showing a padlock icon in your web browser and boosts your Google ranking.

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Why is SEO Important?

SEO is Google’s way of determining which sites deserve to rank highly for each query entered into its search engine. Without modern SEO, it would be extremely simple to manipulate the search results so that the site with the most links or the most pages—all easily generated by software—consistently ranked #1.

SEO is important because it keeps the search results fair. It reduces the ability to manipulate these results as much as possible, so that the sites appearing for each search are there because they deserve to be there. Hard work and a website that appeals to visitors correlate with high search engine rankings, so if your site meets these criteria, you’ll have a better chance at showing up in the results.

Users trust search engines, and achieving a top spot in search engine rankings signals to searchers that your site is a credible source. The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience, making it more likely for customers to become repeat buyers.

And SEO is cost-effective. Competitive industries can spend large amounts of money on paid website traffic. Of course, you can still purchase ad space, but if you’re working with a tight budget, SEO is a great way to drive qualified traffic to your site without directly paying for it.

What Search Would Be Like Without SEO

Without SEO, it’s hard to say how we would ever find websites, businesses, or the information we seek on a daily basis. The search engine results would be too easy to manipulate, and as users, we would have to look much longer and harder to find valuable sites instead of the ones simply manipulating the results to get to the first page.

Basically, SEO is important because it ensures that typical people don’t have to search for more than a few seconds to find the information or products they want. It establishes a sort of “natural order” online that would be missing without it.

Marketers Believe SEO is Crucial

Additionally, many marketers find that SEO is crucial to their work. This chart shows that 50% of marketers believe SEO is the most effective digital marketing strategy.

As you can see, SEO is very important—and without it, you might even be spending too much money on other marketing activities!

Hosting (also known as Web site hosting, Web hosting, and Webhosting) is the business of housing, serving, and maintaining files for one or more Web sites. More important than the computer space that is provided for Web site files is the fast connection to the Internet. Most hosting services offer connections on T-carrier system lines. Typically, an individual business hosting its own site would require a similar connection and it would be expensive. Using a hosting service lets many companies share the cost of a fast Internet connection for serving files.

A number of Internet access providers, such as America Online, offer subscribers free space for a small Web site that is hosted by one of their computers. Geocities is a Web site that offers registered visitors similar free space for a Web site. While these services are free, they are also very basic.

A number of hosting companies describe their services as virtual hosting. Virtual hosting usually implies that their services will be transparent and that each Web site will have its own domain name and set of e-mail addresses. In most sages, hosting and virtual hosting are synonyms. Some hosting companies let you have your own virtual server, the appearance that you are controlling a server that is dedicated entirely to your site.

Dedicated hosting is the provision of a dedicated server machine that is dedicated to the traffic to your Web site. Only very busy sites require dedicated hosting. Many companies purchase their own servers and place them on a site that provides fast access to the Internet. This practice is called colocation.